Ginza
proper noun
The silver seat isn't some crazy kingdom where the king sits upon a silver seat. It is a famous place in Tokyo. Perhaps if you read the reading it will become more apparent what the meaning is (since they're the same). This silver seat place is Ginza.
ぎんざ
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
銀座付近で、じゅうたいをぬけるのにすごく時間がかかった。
It took forever to get through the traffic around Ginza.
いとこは銀座を歩いていた時に、テレビ局からインタビューを受けました。
When my cousin was walking in Ginza, she was interviewed by a TV crew.
もし賢い愛人を見つけたいのなら、東京の銀座に行くのがいいかもね。
If you want to find a clever lover, maybe you should go to Ginza, Tokyo.