I’m a little uncomfortable publishing my own picture on the Internet.
You remember how 載る is "to be published"? This one is to publish, as in you do it yourself. You know this because you self (せる) publish, which makes it so you're able to publish something (no publishers would accept that rubbish about the vampires, sorry).
The reading is shared with 載る, so as long as you remember that you can remember this.