Way Of Talking, Speaking Style
Noun
いいかた
そうは言っても、言い方ってもんがあるだろ！
That makes sense, but you should think about the way you say things!
そうだ、話はかわるんだけど、コウイチのネコって言ばの言い方、めっちゃかわいくない？
Oh, sorry for changing the subject, but don't you think the way Koichi says the word cat is so cute?
あなたの物の言い方はとても馬鹿です。
Your way of saying that is so stupid.
The way of saying something is your way of saying. This could be your accent or simply the way you talk.
You've seen 言う. Let's steal that word's reading. And, you already know 方 and its reading. Combine those together and you have the reading for this word.