Noun
ちか
幸運なことに、私の両親は地価が高騰する前にその土地を買い、最高値で売り抜けました。
Luckily, my parents had bought the land before the price of land went sky-high and sold it at the highest price.
The ground's value is the land value.
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.