You know that 向く means "to face" or "to turn towards", and this verb is related. This is a transitive verb, meaning it takes a direct object. It's when someone turns or points something. That something doesn't just turn on its own. So this verb means to turn something towards or to point something at.

In order to remember that this word means "to turn something towards," focus on the け. You have a bottle of ketchup in your hands and you're turning it toward your worst enemy to spray them. Picture yourself pointing the ketchup toward them.