transitive verb, godan verb
Because the hiragana ends with an う sound, you know this word is a verb. The kanji itself means urge so the verb vocab version is to urge.
Someone with a weird accent is trying to urge you to eat "Unagah" (うなが). This person really means "unagi," and this person also doesn't realize how delicious unagi is (and thinks he's tricking you). You ask him what "Unagah" is. Go ahead and say it out loud.
The weather lady urged viewers to take their umbrellas with them.