Put
You need your net to be straight before you put it on the ground and try to lure something into it. You put your net there to catch something, but if it's twisted or tangled, it won't be very effective.
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Then you decide to put cheese (ち) in your net. With a perfectly straight net and the cheese you put down as bait, there’s no way this fails. Success is all about how you put the net down and the cheese you put in it.