I already forgot the face of the travel agent I met yesterday.
Koichi has very defined facial features, don't you think?
"Hey, buddy. Are you picking a fight with me? Why are you staring at me like that?" "Well, your face looks really pale. Are you okay?"
The kanji and the word are exactly the same. That means they share meanings as well.
The reading is kun'yomi, since it's a kanji all alone with nothing attached. Luckily, that's also the reading you've already learned, so associate that with this vocab word.