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When a 限定 (limit) is applied to 販売 (selling), it’s a sort of exclusive sale or limited offer.
限定販売 is a sales strategy where companies limit the availability of their products to certain regions, stores, time frames, or club members.
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
関西限定販売のアイスクリーム、やっと手に入れたんだ。
I finally got my hands on this ice cream, which is sold exclusively in the Kansai region.
え、これってハロウィンの季節だけの限定販売なの！？私、「限定販売」っていう言葉に弱いんだよね。
Wait, is this only on sale during the Halloween season? I'm a sucker for the phrase “limited-time offer.”
寝台車付き特急の実物大型模型を買おうか迷っているんだけど、日本では三台のみの限定販売になるみたいなんだよね。
I'm considering buying a life-sized model of a limited express train with sleeper cars, but it seems that in Japan, only three units will be sold as a limited edition.
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