The inscription's pattern shows what brand or make this item is. If the pattern of the inscription is an apple, you'll know the brand is Apple. If it's a Window, you know it's Microsoft. Etc.
This word uses the on'yomi reading for the first kanji and the kun'yomi reading for the second. Luckily, you've learned them both already so you should be able to slap them together and know the reading of this word!
How much longer will it take you to decide which brand to recommend to your customer?