Since this word consists of a kanji with hiragana attached, you can bet that it will use the kun'yomi reading. You haven't learned this reading yet, so here's a mnemonic to help you:
You want to brew up some beer but not the regular boring stuff. You're going to make it from the water in the hump of a camel (かも). Camel beer is definitely not a horrible idea, right?
The idol’s bold statement is giving rise to public criticism.