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Vibe, Taste, Gist
The kanji and the word are exactly the same. That means they share meanings as well.
This word covers a lot of meanings so it can be charm, taste, vibe, or even gist.
If something has charm, your thought/思 (おも) goes in that direction/向き (むき). You feel the vibe? Do you get the gist?
I’ve never seen such a tasteful doggie bag before.