Selfishness
Noun and する verb
じあい
今日は自愛デーにすることに自分で決めたので、一日中自愛しまくっちゃいます。
I've decided all by myself that today is self love day, so I'm gonna spoil myself all day long.
自愛をぎせいにして成り立つものを生きがいにするべきではないと思うんです。
I don't think you should make it your purpose in life, if it only works out at the cost of your self care.
時節柄、お風邪など召しませぬよう、くれぐれも御自愛くださいませ。
I sincerely hope you’ll take good care of yourself and don't catch a cold or anything like that in times like these.
If you love your self that is self love. Some would call too much self love selfishness as well.
The readings are the ones you learned with the kanji, you self lover you.