Because the hiragana ends with an う sound, you know this word is a verb. The kanji itself means title, so just think about when someone gives you an awesome title. They are doing this to praise or to give praise to you.
After they go to praise you, you're all like "I don't need praise! Ta ta (たた)! I'm outa here."
I was doing my Wanikani reviews every day and the teacher praised me for my diligence.