The only thing I excel at is picking my nose. In fact, I have never made my nose bleed.
Because the hiragana ends with an う sound, you know this word is a verb. The kanji itself means excel so the verb vocab version is to excel.
Since this word consists of a kanji with hiragana attached, you can bet that it will use the kun'yomi reading. You didn't learn that reading with this kanji, so here's a mnemonic to help you: "He-e (ひい) is going to excel," you stutter. "He-e is!"