Since this word is made up of a single kanji, it should use the kun'yomi reading. When learning the kanji, you didn't learn that reading, so here's a mnemonic to help you with this word:
You walk into this town. You hate it (because it's vocab, and who doesn't hate vocab?). So what do you do? You pull out a match (まち) and burn this town to the ground. Whoa, you some kind of psycho?
There are a lot of convenience stores in this town.
It's dangerous to walk alone in this town at night.
My town is famous for making the best invisible guitars.