Particularly
Adverb
とくに
特に病院ではしずかにしなければいけません。
You have to be quiet, especially in the hospital.
このメロンは特にかたいですね。まるでカボチャのようだ。
This melon is particularly hard. It's like a squash.
「お夕飯は何が食べたい？」「何でもいいよ。特にこだわりはないよ。」
"What would you like for supper?" "Anything is fine. I’m not especially picky."
Something is towards (に) special. That thing is especially special, wouldn't you say?
The reading is the same reading you learned for this kanji.