Since this word consists of a kanji with hiragana attached, you can bet that it will use the kun'yomi reading. Because the reading sounds just like a dirty word, and there may be innocent children about, I'll let you come up with your own mnemonic for this one. Maybe someone pushes you into a deep hole that will surely kill you so you yell something out as you fall down it?
The water suddenly got deep, eh?
I saw Koichi letting out a deep sigh, has something happened?
Is it true that fish tend to maintain a deep connection with their parents, siblings, and high school friends?