Fad, Craze, Prevalence
noun, する verb, の adjective
Where the stream is going is where everyone's going. That's what tends to be the trend of things. Imagine a trend going on in your society right now. Imagine it going down a stream with everyone following it. This word is also used for less desirable trends, like the prevalence of infectious diseases.
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
Pokemon Go was selected as one of 2016's Fads of the Year by People Magazine.
Hey, Fugu. I’m thinking of publishing a magazine that catalogues trendy hairstyles for fish, what do you think about that?
Apparently influenza is prevalent among the elderly this year.