This is a jukugo word that uses the on'yomi readings of the kanji. You may have seen this reading for 朝 before, but here's a mnemonic to help you:
You pick up your copy of the morning edition and Mrs. Chou (ちょう) is on the front cover. Oh no, what has she done now? Before you can find out, the morning edition is ripped from your hands. You look up and see Mrs. Chou running away, cackling, with other copies stuffed into her arms.
I’d say every one of us is more or less interested in the headline from this morning’s newspaper.