Since this word consists of a kanji with hiragana attached, you can bet that it will use the kun'yomi reading. You didn't learn that reading with this kanji, so here's a mnemonic to help you:
Your family buys you a new Atari! You're so excited! But wait... what's this? This is no Atari. This is an Atara... a knockoff video game system :(
This pencil is new, isn’t it?
I'll see you at the new Starbucks!
I can’t believe he used my new scarf to bungee jump!