All of Tofugu’s proceeds from today will be donated to underprivileged children.
Because the hiragana ends with an う sound, you know this word is a verb. The kanji itself means favor and the verb vocab version is to do a favor for.
If you are going to do a favor for anyone, it's going to be for your good buddy meg (めぐ). Imagine a Meg you know (or know of) and imagine yourself doing a favor for her. Meg Ryan is so happy you're in her life.