Propaganda
Advertising
noun, する verb
All the things the leader proclaims are transmitted to the people. It's all propaganda, which is why you transmit it.
せんでん
This is a jukugo word that uses the on'yomi readings of the kanji. You should be able to read this on your own.
トーフグの広告宣伝費はいくらぐらいですか。
How much money does Tofugu spend on advertising?