To Run A Business
To Manage A Business
transitive verb, godan verb
The kanji means manage, but when you manage something, what are you usually managing? How about a business? So this word means to run a business even though the kanji is manage.
Since this word consists of a kanji with hiragana attached, you can bet that it will use the kun'yomi reading. You didn't learn that reading with this kanji, so here's a mnemonic to help you: You have to run a business. Your business is to make people eat who don't want to eat. "HEY, YOU EAT NOW!" (いとな).
My uncle runs an Italian restaurant in Okayama prefecture.
Koichi is a genius at managing a business.
My parents run a massage therapy business, so I can get 'all-you-can-take-massages' at home.