Koichi speaks in a cute voice, don't you think?
Who does this cute baby belong to?
フグ: サ…サーモンっ？へーっ...す、すっごく可愛い名前だね。 サーモン: そう思う？ 私はずっと自分の名前があまり好きじゃないんだよね。
Fugu: S-Salmon...? Wow what a, what a cute name. Salmon: You think so? I’ve always kinda hated it.
It's possible to love this thing. It's so gosh darn cute! Any really cute thing is possible to love.
The reading for this word is screwed up, though if we're lucky, you already know the word for cute. It seems to have injected itself into American and English culture a decent amount, anyways. If you are one of the lucky ones, you'll know that this word is read as かわいい. If you're not, think of the cute thing being a cow. Then you say, "that cowはいい" (かわい), or "that cow is good" because it's so cute.