The landslide measurement humiliates you. You told everyone you couldn't come to work, that your house had been destroyed and your car was carried away, but then scientists measured the landslide, and it only went a few feet.

Your friends and coworkers humiliate you more by making jokes (じょく). "Uh oh, I heard it might rain later, I hope you don't drown in the inch of water that's coming!"