A pig with horns runs into a building and makes it fall into the dirt. This makes a loud crash sound. I mean, how could it not? The building literally crashed to the ground when the horned pig attacked it.
You're worried about the pig, that was a pretty big crash, after all. So you yell, "SOOEY (つい)!" Here pig pig pig. SOOEEEYYY! You know—the universal call for pigs